Royce Johnson

Experience

Each role showed me a different part of the revenue engine.

Not a perfectly planned path — marketing, sales, and demand generation each exposed a different side of how revenue teams operate. CRM and RevOps is where they converged.

  1. 01 →

    Marketing

    Audience and campaign execution.

  2. 02 →

    Sales

    How revenue teams actually work day to day.

  3. 03 →

    Demand Gen

    Connecting campaigns to pipeline and measurement.

  4. 04

    CRM / RevOps

    Bringing data, process, automation, and teams together.

Present · Current focus

Independent CRM & RevOps Consulting

Independent consulting through Qualimatch

I design and improve HubSpot environments for companies at very different stages — from enterprise CRM cleanups to building revenue infrastructure from nothing. The work is hands-on: architecture, data, automation, integrations, and reporting.

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  • HubSpot CRM Architecture
  • CRM Data Operations
  • Lifecycle Architecture
  • RevOps
  • Marketing & Sales Automation
  • Operational Workflows
  • GTM Infrastructure
  • Integrations
  • Reporting
  • AI-Assisted Data Workflows

Demand Gen → CRM

NuORDER by Lightspeed

Demand Generation Specialist

Worked across digital acquisition, campaign optimization and demand generation — building and refining the campaigns that fed the pipeline, and learning first-hand how much campaign performance depends on the quality of the data underneath.

Paid AcquisitionDemand GenerationCampaign Analytics

Earlier roles

Sales → Demand Gen

ActionIQ

SDR / Demand Generation

Moved from direct sales execution toward demand generation. Contributed to an insurance-focused ABM initiative around ITC Vegas that, as a team effort, produced 10 introductory meetings and 4 demos.

ABMOutboundEvent Programs

Sales → Marketing

Welcome / Optimizely

SDR → Digital Marketing Manager

Started on the sales side of the revenue organization, prospecting and working in the CRM daily, before moving into digital marketing. It's why my CRM work today is built for both marketing and sales users.

ProspectingCRM UsageDigital Marketing

Marketing

Augusta University

Marketing Coordinator

The foundation: campaign coordination, audience communication, and day-to-day marketing execution.

CampaignsContentCoordination
View Selected Work →